One person.
The whole agency.
The strategist, the ads specialist, the web developer, the SEO and the video producer are all the same person, here in Byron Bay and in Adelaide. You talk to the one doing the work, changes go live in minutes, and you don't pay for the overheads in between.
One person vs a typical agency.
A traditional agency sells you a team, but part of what you pay covers account managers, handovers and overheads, and the strategist rarely talks to the person doing the work. Here, they're the same person, so more of your budget goes into the work itself.
| What you get | One person (me) | Typical agency |
|---|---|---|
| Point of contact | Me, from the first chat to the final report. | Usually an account manager who passes your brief on to the team. |
| Who actually does the work | The same person you briefed, so nothing gets lost in translation. | Specialists across different departments you may never speak to. |
| Speed of changes | Small changes go live in minutes, not after a ticket queue. | Requests often wait in a queue and go through an approval chain. |
| Local, face-to-face presence | Based in Byron Bay and Adelaide. I can come to your shop, film on site and meet in person. | Often based in a capital city, with most contact by email and video call. |
| Overheads you pay for | The work itself. No middlemen, no layers of management, no paying for meetings. | Your fee also covers account management, handovers, meetings and office costs. |
| Video and audio in-house | Yes. Shot, edited and mixed by a broadcast-trained editor. | Often outsourced to a separate production company. |
Agencies are the right fit for some businesses, especially when you need a large team working on many things at once. For most small businesses in Byron Bay, one specialist who does the work is better value.
Eight segments. One person on the desk.
Everything a Byron Bay business needs to be found, trusted and chosen, planned and built by the same person so each piece feeds the next.
Google Ads
Show up when locals and visitors search for what you sell, with every call, form and booking tracked back to the ad.
Open segment Seg 02 · Social adsFacebook & Instagram Ads
Reach the right people across Byron and the Northern Rivers, with creative shot at your business and a Meta pixel that actually reports.
Open segment Seg 03 · Social contentSocial Media Marketing
A content plan, filmed and edited on site, and posted on schedule instead of when there’s time.
Open segment Seg 04 · SearchLocal SEO
Get found on Google without paying for every click.
Open segment Seg 05 · MapsGoogle Business Profile
The Google Maps listing, set up properly, photographed on site and kept accurate.
Open segment Seg 06 · BuildWebsite Design
WordPress, Elementor or custom-coded. Fast, easy to update, and built to turn visitors into enquiries.
Open segment Seg 07 · CommerceShopify & WooCommerce
Online stores connected to your POS and stock, so the shop and the website tell the same story.
Open segment Seg 08 · ProductionVideo Production
Filmed on site and edited by someone with more than 20 years in broadcast.
Open segment All servicesThe full rundown
How the eight segments fit together, and where to start.
Open rundownThe marketer and the developer are the same person.
A lot of marketing problems aren't creative problems. They're technical: a pixel that never fired, a contact form that emails nobody, a new website that wiped years of Google rankings, a POS that doesn't talk to the online shop. I build the technical side myself, so those things get fixed instead of being passed between suppliers.
Tracking that tells the truth
GA4, Google Tag Manager and the Meta pixel set up and tested, so ad spend is judged on real calls, forms and sales.
Changes in minutes
AI-assisted development with Git version control. Every change is recorded and can be rolled back, and small updates go live in minutes.
Systems that talk to each other
WooCommerce and Shopify connected to your POS and inventory, including MusiPOS and APIC.
Moving without losing rankings
SEO-safe site migrations with 301 redirects, so a new website doesn’t cost you the Google traffic you already have.
Custom where it counts
Custom WordPress plugins and code for the jobs an off-the-shelf plugin can’t do.
Why trust me.
Trusted by Northern Rivers businesses.
Current clients and past freelance projects, across wellness, retail, music, trades and hospitality.
- Nimbus Infrared Sauna Byron Bay
Google Ads, a Byron Bay landing page and booking conversion tracking.
Google Ads - EZRIDERZ
WooCommerce website rebuild with an SEO-safe migration from Shopify (301 redirects), plus Google Ads.
Shopify & WooCommerce - Byron Music
WordPress and WooCommerce website with POS integration (MusiPOS/APIC), Google Ads and Meta campaigns.
Shopify & WooCommerce - Red Gum Services
WordPress website.
Website Design - CustomBuild Excavations
Website.
Website Design - Jimmys Coffee
The Northern Rivers and Adelaide.
Based in Byron Bay and Adelaide, working with businesses from the Tweed coast to Lismore, the Gold Coast and Brisbane, in person in Adelaide and regional South Australia, and Australia-wide. Each town and each kind of business gets its own plan.
- Byron Bay
- Bangalow
- Mullumbimby
- Brunswick Heads
- Suffolk Park
- Ocean Shores
- Ballina
- Lennox Head
- Lismore
- Kingscliff
- Adelaide
Understand first. Then build. Then lead.
I don't start with a package. I start with your business, your customers and the numbers you already have.
Understand
An audit of your site, search presence, ad accounts and tracking. I find where leads leak and what your competitors do better.
Build the solution
A plan sized to your goals, then the build: site, campaigns, content and measurement, wired together so results are visible.
Own your authority
Ongoing optimisation and content that make you the obvious choice in your market. Your accounts, your data, always in your name.
Trained in the newsroom. Based in Byron and Adelaide.
I'm Irlan Joney. I've spent more than 20 years in video and broadcast, including five years as a video editor at TV Sergipe, a TV Globo affiliate, and a year and a half in hard news at TV Globo in Brasília.
Along the way the editing suite turned into code, websites and ad campaigns, and now it all sits in one small agency. I've been in Australia for 11 years and in Byron Bay for three, I now also work in person in Adelaide, and I work in English and Portuguese.
Let's get you on air.
Tell me where you want the business to be in twelve months. I'll come back with a clear read on what's holding it back and what I'd do first.