Digital marketing in Ocean Shores. Between Byron and the Tweed.
Ocean Shores sits at the top of Byron Shire, next to Brunswick Heads, New Brighton and South Golden Beach. Many of the businesses based here work across two council areas, from the Tweed coast down to Byron. I help them win that work and see where every call came from.
A residential base for businesses that travel.
Ocean Shores is mostly a residential community: families, retirees and a growing number of people working from home. The businesses based here are often trades and home services, along with practitioners, consultants and the shops at the local shopping centre.
What makes the area interesting is where the work is. From Ocean Shores you can be in Byron, Mullumbimby, Pottsville or Kingscliff fairly quickly, so a business here can serve both the Byron and Tweed sides of the border region. That’s a big catchment, but it also means competing with businesses from both directions.
For a tradie, almost every lead is a phone call. If you don’t know which calls came from Google, which from the website and which from word of mouth, you can’t tell what’s worth paying for.
Where the leads usually come from here.
Every business is different, but in Ocean Shores these are the services that usually make the biggest difference first.
Google Ads
Call-focused ads with call tracking, scheduled for when you can actually answer the phone.
Open segment Seg 05 · MapsGoogle Business Profile
A service-area profile covering both sides of the shire boundary, with reviews that show the work.
Open segment Seg 06 · BuildWebsite Design
A site with a clickable phone number on every page, photos of real jobs and a short quote form.
Open segment Seg 04 · SearchLocal SEO
Pages for the services you do most, so you’re found for the job, not just the suburb.
Open segmentWho’s based in Ocean Shores.
I work with all kinds of businesses in Ocean Shores. These are the ones I see most, and how I approach each.
An electrician covering two shires.
For example: an electrician based in Ocean Shores takes work from Pottsville down to Byron. Most jobs start with a phone call, and he has no idea which ones came from Google. Call tracking goes on the website and the ads, the Google profile lists the areas he covers, and the ads only run during work hours, so calls don’t go to voicemail.
After a few weeks there’s a real picture: which services people call about, which areas they call from, and whether the ad budget is paying for itself. Then the budget moves to the jobs he actually wants.
This is an illustration of how I’d approach it, not a client result.
Nearby areas.
I’m based at the Byron Bay Creative Hub and happy to meet in Ocean Shores, at the studio or online. I also work across the rest of the Northern Rivers, and Australia-wide.
Let’s talk about your Ocean Shores business.
Tell me what you do and where you want to be in twelve months. I’ll look at how you show up online today and tell you what I’d fix first.