Marketing for cafés and restaurants. Be the answer at 8am.
Most people choose where to eat on their phone, a few minutes before they get hungry. They search, glance at the map, check the photos and the hours, and go. I make sure that when they do, your café or restaurant looks as good online as it does in person.
Decided in minutes, on a phone.
Hospitality is the most “right now” business there is. A visitor in Byron, Bruns or Kingscliff searching “breakfast near me” isn’t comparing ten websites. They’re looking at the map results, the photos, the star rating and whether you’re open, and they’ll decide in under a minute.
That’s why, for most cafés and restaurants, the Google Business Profile matters more than the website, and good photos and short videos matter more than clever copy. The website still has a job: the menu, bookings, functions and the story behind the place, all readable on a phone.
In the Northern Rivers there’s a second layer: the season. Holiday weeks and quiet weeks need different marketing, and the hours on Google need to change before the holidays start, not after the first one-star review from someone who turned up to a locked door.
The services that do the most.
Not every service suits every business. For cafés & restaurants, these are where I’d usually put the effort first.
Google Business Profile
Hours, holiday hours, menu, booking link and photos. The listing most diners see before they ever reach your website.
Open segment Seg 08 · ProductionVideo Production
Food, coffee, the room and the people, filmed in good light at your place and cut for Reels and Stories.
Open segment Seg 03 · Social contentSocial Media Marketing
A posting plan built around the menu, the season and what’s on, so Instagram doesn’t only get updated when there’s time.
Open segment Seg 06 · BuildWebsite Design
A menu that’s real text instead of a PDF, bookings that work on a phone and a functions page that brings in bigger enquiries.
Open segmentWhat I check first.
The fixable things that quietly cost businesses like yours customers. Most of them are quick to sort out.
- The menu is a PDF or a photo, so Google can’t read it and it won’t load on a weak signal
- Public holiday and seasonal hours aren’t updated on Google
- Photos on the Google profile are years old, or mostly taken by customers
- Reviews go unanswered, including the fair complaints
- The booking or order link on Google goes to a broken page
- No way to tell whether Instagram or Google is bringing anyone in
- Functions and catering aren’t on the website at all
Work in this industry.
Real projects for local businesses in this space.
- Jimmys Coffee
Where I work with them.
Holiday towns like Brunswick Heads and Kingscliff live on visitors searching on their phones; Bangalow and Lennox have a strong local crowd and busy weekends.
Tell me about your business.
Send me your website and a few lines about what you do. I’ll come back with what I’d fix first, in plain English.