Local SEO Byron Bay. Found on Google, and on the map.
When someone searches “café Byron Bay” or “electrician near me”, Google shows a map and a short list. Local SEO is how you get onto that list and stay there. I look after your Google Business Profile, fix the technical side of your website and write content that answers what your customers search for.
Byron businesses that want to be found without paying per click.
Locals and visitors both search before they choose. Local SEO makes sure your business is one of the answers.
Showing up in Maps with the right hours, menu and photos when people search for somewhere to eat.
Found by people searching for treatments, classes and retreats in Byron.
Local searches that lead to your shop, and product pages Google can actually read.
Service-area searches across Byron Shire and the Northern Rivers.
Visitors researching tours, stays and things to do before they arrive.
Invisible for reasons that have nothing to do with how good you are.
Many Byron businesses miss out on Google because of fixable things: an unclaimed or half-filled Google Business Profile, wrong opening hours, a slow website, pages Google can’t read properly, or a site rebuild that broke the old links and lost years of rankings overnight.
Paid ads can cover the gap, but you pay for every click. SEO builds visibility you don’t pay for per click, and it keeps working while you’re busy running the business.
What’s included.
The profile, the website and the content, looked after together.
- Google Business Profile setup, verification help and optimisation: categories, services, hours, photos and posts
- Technical SEO audit and fixes: speed, mobile, indexing, broken links and structured data (schema)
- Keyword research for Byron Bay and the Northern Rivers
- Page titles, descriptions and on-page content for your main services
- Service and location pages written in plain English
- SEO-safe site migrations with 301 redirects
- GA4 and Google Search Console set up, so you can see what’s working
- Real photos for your profile and website, taken on site
- Ongoing content and plain-English reports
The SEO can fix the website, because it’s the same person.
A lot of SEO advice ends with “ask your developer”. Here, the developer is already in the room.
Fixes, not recommendations
Titles, speed, schema and broken links get fixed directly, not written up in a report for someone else.
Migrations done properly
Every old URL is mapped to its new home with a 301 redirect, then checked after launch. I did exactly this for EZRIDERZ when they moved from Shopify to WooCommerce.
Local and on site
I live and work in Byron, so I can visit, take real photos for your profile and understand how your customers find you.
Joined up with ads
If you also run Google Ads, the same person sees both, so paid and organic search work together.
Foundations first, then content.
The quickest wins usually sit in your Google Business Profile and the technical side of the site.
Audit
Your Google Business Profile, website, current rankings and what local competitors are doing.
Fix the foundations
Profile completed and corrected, technical issues on the site fixed.
Content
Service and location pages that answer what people in the area actually search for.
Measure and keep going
Search Console and GA4 tracked, reported in plain English, with the next steps planned.
Local SEO Byron Bay: common questions.
Something else on your mind? Send me a message or call 0478 677 433.
How long does SEO take to work?
Google Business Profile fixes can show up fairly quickly. Website and content changes usually take weeks to months to be reflected in rankings. SEO is ongoing, and nobody can honestly guarantee a number one ranking, so be wary of anyone who does.
What is a Google Business Profile?
It’s the free listing that shows your business in Google Maps and in the map results on Google Search, with your hours, photos, reviews and directions. For local businesses it’s often the most important thing to get right, so I look after it as its own service: Google Business Profile management.
I’m getting a new website. Will I lose my Google rankings?
Not if the move is planned. I map every old URL to its new page with 301 redirects, keep the content that ranks, and check Google Search Console after launch.
Do I need SEO or Google Ads?
Often both. Ads give you visibility straight away, while SEO builds visibility you don’t pay for per click. I’ll recommend the mix that suits your business and budget.
Where and who.
Local SEO works differently in each town and each kind of business. These are the pages where it matters most.
Works well with.
Same person, same plan, so each piece feeds the next.
Want to know why Google isn’t sending you more customers?
Send me your website and business name. I’ll look at your Google Business Profile and your site, and tell you what I’d fix first.