Digital marketing in Byron Bay. For locals and for visitors.
My studio is at the Byron Bay Creative Hub on Tasman Way, so this is home ground. Byron businesses sell to two audiences at once: people who live here, and people who are still at home planning their trip. I set up the ads, the Maps listing, the website and the video for both.
Two markets in one town.
A Byron café, studio or shop is usually serving locals on a Tuesday in June and visitors on a Saturday in January. Those are different searches. Locals type “near me” and want opening hours. Visitors type “Byron Bay” plus what they want, often weeks before they arrive, and compare photos and reviews before they book.
Byron is also one of the most searched place names in the country, which means a lot of businesses compete for the same words, including some that aren’t even based here. The Google Maps results around the town centre are crowded, and small things like the wrong primary category or a handful of old photos decide who shows up.
And the year has a rhythm: summer holidays, Easter, school holidays and the big festival weekends, then quieter weeks in between. Marketing that ignores that rhythm wastes money in the quiet weeks and misses out in the busy ones.
Where I’d start for most Byron businesses.
Every business is different, but in Byron Bay these are the services that usually make the biggest difference first.
Google Ads
Location targeting for people searching from Brisbane, Sydney or overseas who are planning a Byron trip, not just people already in town. Budgets that rise and fall with the season.
Open segment Seg 05 · MapsGoogle Business Profile
The map results around the town centre are crowded. A complete, accurate profile with real photos is often the cheapest win in Byron.
Open segment Seg 08 · ProductionVideo Production
Byron sells on how it looks and feels. I’m minutes away, so I can film at the right time of day, and come back when the season changes.
Open segment Seg 02 · Social adsFacebook & Instagram Ads
Reach visitors before they arrive, then locals with what’s on this week. Same footage, different audiences.
Open segmentThe businesses that make up most of my Byron work.
I work with all kinds of businesses in Byron Bay. These are the ones I see most, and how I approach each.
Accommodation & Tourism
Direct bookings, so less of each stay goes to booking-platform commission.
Open industry IndustryCafés & Restaurants
Being the answer when someone searches “breakfast Byron Bay” at 8am.
Open industry IndustryWellness & Health
Bookings from visitors and locals for treatments, classes and retreats.
Open industry IndustryRetail
Shopfronts that also sell online to visitors once they’ve gone home.
Open industrySelling to the visitor before they arrive.
For example: a wellness studio in town gets most of its walk-ins in summer, but most of its regular clients are locals. One campaign targets people searching for Byron Bay treatments from outside the region, pointing to a page written for first-timers. Another stays local, with class times and an easy way to book.
Both sit on the same website and the same tracking, so you can see which one is bringing in bookings, and move the budget when the season turns.
This is an illustration of how I’d approach it, not a client result.
Recent work in Byron Bay.
Real projects for local businesses.
- Nimbus Infrared Sauna Byron Bay
Google Ads, a Byron Bay landing page and booking conversion tracking.
Google Ads - Byron Music
WordPress and WooCommerce website with POS integration (MusiPOS/APIC), Google Ads and Meta campaigns.
Shopify & WooCommerce
Nearby areas.
I’m based at the Byron Bay Creative Hub and happy to meet in Byron Bay, at the studio or online. I also work across the rest of the Northern Rivers, and Australia-wide.
Let’s talk about your Byron Bay business.
Tell me what you do and where you want to be in twelve months. I’ll look at how you show up online today and tell you what I’d fix first.