Digital marketing in Brunswick Heads. Found on the phone, on holiday.
Bruns fills up every summer and school holiday with families in the riverside holiday parks, then goes quiet. Holidaymakers choose where to eat and what to do from their phones, often from the campsite. I make sure that when they search, it’s you they find, and that you’re only paying for ads when it’s worth it.
A holiday town that decides on the spot.
Brunswick Heads is small and walkable, on the river between Byron and Ocean Shores. In the holidays, a lot of the people in town are staying a short walk from the main street, and the decision about breakfast, fish and chips or something to do for the kids is made on a phone, in the moment.
That makes Google Maps the most important shopfront in Bruns. “Open now” has to be right, holiday hours have to be updated before the holidays, not after, and the menu has to be readable on a phone, not a PDF that won’t load on campsite reception.
Out of season, the customers are mostly locals from Bruns, Ocean Shores and Mullum, which is a different conversation entirely.
What earns its keep in Bruns.
Every business is different, but in Brunswick Heads these are the services that usually make the biggest difference first.
Google Business Profile
Hours, holiday hours, menu, photos and the “open now” answer. The thing that decides most visits here.
Open segment Seg 06 · BuildWebsite Design
A fast, mobile-first site with the menu, the booking link and the phone number up top.
Open segment Seg 01 · Search adsGoogle Ads
Switched on for the busy weeks and off for the quiet ones, so you’re not paying all year for a summer audience.
Open segment Seg 03 · Social contentSocial Media Marketing
A plan that follows the season: holiday content when the town is full, local content when it isn’t.
Open segmentWhat Bruns is mostly made of.
I work with all kinds of businesses in Brunswick Heads. These are the ones I see most, and how I approach each.
Cafés & Restaurants
Cafés, takeaway and dining that live on the holiday trade.
Open industry IndustryAccommodation & Tourism
Stays and activities competing with Byron for the same visitors.
Open industry IndustryRetail
Small shops that need to be found by people who’ve just arrived.
Open industryA café that’s flat out in January and quiet in June.
For example: a café near the river does most of its year’s trade in the summer and Easter holidays. Before each holiday period, its Google profile gets updated hours, fresh photos and a post about what’s new. A small Google Ads campaign runs only during those weeks, aimed at people searching nearby on their phones.
In winter the ads are off, and the effort goes into regulars: an Instagram post about the winter menu and a reminder to locals that you’re open. Same café, two plans, and no money spent on searches that don’t happen.
This is an illustration of how I’d approach it, not a client result.
Nearby areas.
I’m based at the Byron Bay Creative Hub and happy to meet in Brunswick Heads, at the studio or online. I also work across the rest of the Northern Rivers, and Australia-wide.
Let’s talk about your Brunswick Heads business.
Tell me what you do and where you want to be in twelve months. I’ll look at how you show up online today and tell you what I’d fix first.