Digital marketing in Mullumbimby. Word of mouth, found online.
Mullum runs on reputation. People ask a friend, then type your name into Google to check. I make sure what they find there matches what the friend said: a clear website, an accurate Google listing and reviews that show you’re real.
A working town that checks before it calls.
Mullumbimby is a town people live and work in, not just visit. The customers are mostly locals and people from the hinterland around it, and they tend to choose businesses they know, or that someone they trust recommended.
That recommendation nearly always ends in a search. If your website looks abandoned, the phone number is a mobile you changed two years ago, or your Google listing has no reviews, the referral goes cold. In a town like Mullum, a lot of marketing is simply making sure the online version of you is accurate.
There’s also a strong creative, music and natural health community here. People in Mullum are good at spotting slick marketing, so plain language and real faces work far better than stock photos and big claims.
What usually matters most in Mullum.
Every business is different, but in Mullumbimby these are the services that usually make the biggest difference first.
Google Business Profile
Reviews, hours and a real phone number. The first thing a referred customer checks.
Open segment Seg 06 · BuildWebsite Design
A simple, honest site that loads fast on a phone, says what you do and makes it easy to book or call.
Open segment Seg 08 · ProductionVideo Production
Short, unpolished-in-the-right-way video of you and your work. Real people, not a production.
Open segment Seg 04 · SearchLocal SEO
Showing up for searches across the hinterland and the Brunswick Valley, not only in town.
Open segmentWho I see most in and around Mullum.
I work with all kinds of businesses in Mullumbimby. These are the ones I see most, and how I approach each.
Wellness & Health
Practitioners and clinics where trust comes before the booking.
Open industry IndustryTrades & Home Services
Tradies covering the hinterland, where the phone call is the lead.
Open industry IndustryCafés & Restaurants
Cafés and food businesses with a loyal local crowd.
Open industry IndustryRetail
Makers and independent shops.
Open industryA clinic with several practitioners.
For example: a natural health clinic in town has four practitioners who each have their own following, but the website has one generic page and the booking link goes to a page nobody updates. A short page for each practitioner, written in their words and with a real photo, gives Google and the people being referred something specific to find.
The booking system gets linked properly from the site and the Google listing, and each booking is tracked, so the clinic can see which pages and searches actually lead to appointments.
This is an illustration of how I’d approach it, not a client result.
Nearby areas.
I’m based at the Byron Bay Creative Hub and happy to meet in Mullumbimby, at the studio or online. I also work across the rest of the Northern Rivers, and Australia-wide.
Let’s talk about your Mullumbimby business.
Tell me what you do and where you want to be in twelve months. I’ll look at how you show up online today and tell you what I’d fix first.