Digital marketing on the Gold Coast. An hour up the road.
The Gold Coast is about an hour north of my studio in Byron Bay: close enough to meet in person or film at your business, and far enough that I’m not just another local agency. I work with Gold Coast businesses that want to deal with the person doing the work, not an account manager.
A big market across the border.
The Gold Coast is a city, not a town: a long run of suburbs from Coolangatta up to the northern end, each with its own centre, plus a huge visitor economy on top. Searches are crowded and clicks usually cost more than in a Northern Rivers town, so tight targeting and honest tracking matter more here, not less.
It’s also in Queensland, which doesn’t use daylight saving. For half the year the Gold Coast is an hour behind Byron. Ad schedules, “open now” hours and booking reminders set in the wrong time zone quietly cost leads around the border, so every account I set up runs on your local time.
And a lot of Gold Coast businesses sell to the same visitors as Byron: people who fly into Coolangatta and split their trip between the two. If that’s you, content with a Byron feel works on both sides of the border.
What I’d focus on for a Gold Coast business.
Every business is different, but on the Gold Coast these are the services that usually make the biggest difference first.
Google Ads
Suburb-level targeting in a crowded market, schedules on Queensland time, and every call and form tracked.
Open segment Seg 08 · ProductionVideo Production
I can drive up and film at your business, or shoot in Byron when the brand needs that coastal feel.
Open segment Seg 04 · SearchLocal SEO
Real pages for the services and suburbs you actually cover, not hundreds of copy-paste location pages.
Open segment Seg 02 · Social adsFacebook & Instagram Ads
Reach locals by suburb and visitors before they arrive, with creative shot for Reels and Stories.
Open segmentGold Coast businesses I’m a good fit for.
I work with all kinds of businesses on the Gold Coast. These are the ones I see most, and how I approach each.
Wellness & Health
Studios, clinics and practitioners in a busy, competitive market.
Open industry IndustryAccommodation & Tourism
Stays and tours selling to the same visitors as Byron.
Open industry IndustryLifestyle & Wellness Brands
Brands that want the Byron look, filmed for real.
Open industry IndustryTrades & Home Services
Trades covering a big area where every call needs tracking.
Open industryA tour operator selling both sides of the border.
For example: a tour business on the southern Gold Coast takes guests from Coolangatta down to Byron for the day. Its ads ran on Sydney time because that’s where the account was first set up, so they started and stopped an hour off for half the year.
The fix: ad schedules on Queensland time, one campaign for visitors searching from interstate before they fly in, one for people already on the Coast, and video filmed at both ends of the trip. Bookings are tracked, so the business can see which side of the border sells more seats.
This is an illustration of how I’d approach it, not a client result.
Nearby areas.
I’m based at the Byron Bay Creative Hub and happy to meet on the Gold Coast, at the studio or online. I also work across the rest of the Northern Rivers, and Australia-wide.
Let’s talk about your Gold Coast business.
Tell me what you do and where you want to be in twelve months. I’ll look at how you show up online today and tell you what I’d fix first.