High-End Marketing — digital marketing agency Byron Bay Start a project
Privacy10:00:00:00· Last updated 4 November 2026

Privacy, in plain English.

What I collect through this website, why, who else sees it, and how to see, change or delete it. If anything here is unclear, email hello@highendmarketing.com.au.

Who I am

High-End Marketing is a one-person digital marketing business run by Irlan Joney, a sole trader, from Unit 2, 17 Tasman Way, Byron Bay NSW 2481. In this policy “I”, “me” and “our” mean High-End Marketing.

I handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth). I don’t sell personal information, and I don’t share it for anyone else’s marketing.

The contact and packages forms

When you send the form on the contact page or the packages page, I collect:

  • your name and email address
  • anything else you choose to add: business name, phone number, website, the services or packages you tick, a budget range and your message
  • a scrambled (hashed) version of your IP address, used only to stop the form being sent over and over. Entries older than an hour are ignored.
  • how long the page was open before you pressed send, used only to filter out spam robots

I use this to reply to your enquiry, to prepare a proposal if you ask for one, and to do the work if we go ahead. The form arrives as an email in my business inbox. Sending the form doesn’t add you to a mailing list.

Google Analytics

This website uses Google Analytics 4 to show me how people find and use the site, so I can improve it and see which ads are worth paying for. It records things like the pages you visit, how you arrived (for example a search, a link or an ad), your device and browser, and your approximate location, worked out from your IP address. When a form is sent, it records that an enquiry happened and which packages were ticked. It doesn’t receive your name, email address, phone number or message.

Google processes this data on its own servers, which may be outside Australia. I may link Google Analytics with Google Ads to measure which ads lead to enquiries. Google explains how it uses the data at How Google uses information from sites that use its services.

Meta Pixel

This website uses the Meta Pixel, the measurement tool from Meta (Facebook and Instagram), so I can see which Facebook and Instagram ads lead to enquiries and show ads to people who are more likely to be interested. It records:

  • each page you view
  • a “view content” event when you open the packages page
  • a “lead” event when you send the contact or packages form

It doesn’t receive your name, email address, phone number or message. Along with these events, Meta receives technical details such as your IP address, browser and the page address, and if you’re logged in to Facebook or Instagram, Meta may link this activity to your account under its own privacy policy. Meta explains how it uses the data in its Privacy Policy.

Cookies

Cookies are small files a website stores in your browser. This site sets no cookies of its own. Google Analytics sets cookies (names starting with _ga) so it can tell new visitors from returning ones, and the Meta Pixel sets a cookie called _fbp so Meta can recognise your browser across visits.

A few other things happen in your browser that are worth knowing about:

  • The fonts are loaded from Google Fonts, so Google sees your IP address when the page loads.
  • The surf report on the home page comes from Open-Meteo, a free weather service, so Open-Meteo sees your IP address. The report is kept in your browser’s storage for an hour so it doesn’t reload on every visit. It holds no personal information.

How to opt out

  • Block or delete cookies in your browser settings. The site still works without them.
  • Install Google’s Google Analytics opt-out browser add-on.
  • Control the ads Google shows you at My Ad Center.
  • Control the ads Meta shows you, and how it uses activity from other websites, in your Meta ad preferences.
  • Use a browser or extension that blocks trackers.

Emails to businesses, and unsubscribing

I don’t send newsletters, and enquiries from the forms never go onto a mailing list.

I do sometimes email businesses to offer my services. When I do:

  • I only use an email address the business has published on its own website, and I keep a note of where I found it. I never take addresses from Facebook or Instagram.
  • I read and approve every email myself before it’s sent.
  • Every email says who it’s from and includes an unsubscribe link.
  • If you unsubscribe, or ask me by email not to contact you, your address goes on a do-not-contact list. I check that list right before every email is sent, so you won’t hear from me again.

To find these businesses I use public business information, including Google’s business listings (name, website, phone number, address and rating). Information from Google is refreshed or deleted after 30 days.

Who else sees your information

Only the services I need to run the business:

  • Hostinger, which hosts this website and my business email
  • Google, for Google Analytics, Google Fonts and, if linked, Google Ads
  • Meta, for the Meta Pixel

Google and Meta may store data outside Australia, including in the United States. I would also share information if the law required it.

How long I keep it

  • Enquiries: for as long as I need them to reply, to do any work we agree on, and to keep the business records the law requires. After that I delete them.
  • Google Analytics: for the retention period set in my Google Analytics account. Google allows at most 14 months for detailed data.
  • Business details from Google’s listings: refreshed or deleted after 30 days.
  • The do-not-contact list: kept for as long as I send emails to businesses, because it’s how I make sure you aren’t contacted again.

Information is kept on password-protected systems, and only I have access to it.

Seeing, correcting or deleting your information

You can ask what personal information I hold about you, ask me to correct it, or ask me to delete it. Email hello@highendmarketing.com.au and say what you’d like. I may need to confirm who you are before I hand anything over. I’ll respond as soon as I can, and within 30 days.

The one thing I can’t delete is your address from the do-not-contact list, if it’s on there. Removing it would mean you could be emailed again.

Complaints

If you’re unhappy with how I’ve handled your information, email hello@highendmarketing.com.au and I’ll look into it. If you’re still not satisfied, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.

Changes to this policy

I’ll update this page when something changes, such as when I add or remove a tracking tool. The date at the top shows when it was last updated.

Contact

High-End Marketing
Unit 2, 17 Tasman Way, Byron Bay NSW 2481
hello@highendmarketing.com.au · 0478 677 433