Digital marketing in Lennox Head. A village that talks.
Lennox is a close-knit coastal village between Ballina and Byron, with the lake, the point and a main street full of cafés and small businesses. News spreads fast here, online and off. I help Lennox businesses be part of that conversation, and make it easy for people to act on it.
Community first, then the search.
Lennox Head has grown a lot, with plenty of young families moving in, but it still behaves like a village. People find out about a new café, studio or service through friends, school pick-up and local social media, then look it up on Instagram and Google to see if it’s worth trying.
That makes Instagram and Facebook more important in Lennox than in a lot of towns. Not for big campaigns, but for showing up regularly with real faces and real news, and for small, tightly targeted ads that reach people who live within a few kilometres.
On weekends, the village fills up with people from Ballina, Byron and further away, which gives Lennox businesses a second, visiting audience to reach.
What works best in Lennox.
Every business is different, but in Lennox Head these are the services that usually make the biggest difference first.
Social Media Marketing
Regular, genuine posts and short videos. In a village like this, being visible every week matters more than one big launch.
Open segment Seg 02 · Social adsFacebook & Instagram Ads
Small campaigns aimed tightly at Lennox, Ballina and the coast, for openings, new menus and events.
Open segment Seg 08 · ProductionVideo Production
Footage of your space, your people and the village, filmed on site and cut for Reels and Stories.
Open segment Seg 05 · MapsGoogle Business Profile
So that when someone hears about you and searches, everything they find is right.
Open segmentWho’s on the main street.
I work with all kinds of businesses in Lennox Head. These are the ones I see most, and how I approach each.
Cafés & Restaurants
Cafés and dining with a loyal local crowd and busy weekends.
Open industry IndustryWellness & Health
Yoga, fitness and health studios serving a growing community.
Open industry IndustryRetail
Independent shops and boutiques.
Open industry IndustryTrades & Home Services
Tradies working on new and renovated homes.
Open industryA new studio opening in the village.
For example: a yoga studio is opening in Lennox. Before the doors open, the Google profile is set up and verified so it shows up from day one, and a short video of the space and the teachers is filmed and cut for Instagram and Facebook.
A small Meta campaign shows that video to people living within a few kilometres, with an introductory offer and a simple booking link. Every booking is tracked, so after the opening month the studio knows exactly what brought people in.
This is an illustration of how I’d approach it, not a client result.
Nearby areas.
I’m based at the Byron Bay Creative Hub and happy to meet in Lennox Head, at the studio or online. I also work across the rest of the Northern Rivers, and Australia-wide.
Let’s talk about your Lennox Head business.
Tell me what you do and where you want to be in twelve months. I’ll look at how you show up online today and tell you what I’d fix first.