Marketing for shopping centres. Busier walkways, fuller tenancies.
Neighbourhood centres and plazas compete with the big malls and with online shopping for the same local customers. We plan and run the centre’s marketing end to end: content filmed on site, ads aimed at your catchment, a website that sells the tenant mix, and a monthly report you can put in front of the owners.
One centre, three audiences.
A centre’s marketing has to work for three groups at once. Shoppers in the catchment need a reason to choose you over the big mall or a delivery app. Tenants need to see the centre working for them, or they don’t renew. And the owners need proof the marketing budget is doing something.
Most centres are served by a property team with a full-time job already, and a marketing supplier who posts on social and little else. The ads don’t track visits, the website lists tenants who left a year ago, and nobody can say what last Christmas campaign actually did.
We treat the centre as one brand with many shops inside it, and connect the pieces so each one feeds the next.
The centre marketing program.
Not every centre needs every piece. These are the parts we usually start with.
Content filmed on site
Regular content days at the centre: tenant spotlights, new openings, events and seasonal campaigns, shot and edited by a broadcast-trained team.
Open segment Seg 03 · SocialSocial media
A monthly content calendar for the centre’s Facebook and Instagram, posted on schedule, with tenants tagged so their audiences see it too.
Open segment Seg 02 · Social adsCatchment ads
Meta and Google campaigns aimed at the suburbs that actually shop at the centre, around trading hours, events and the retail calendar.
Open segment Seg 01 · Search adsLeasing campaigns
Landing pages and targeted ads for vacant tenancies, so leasing enquiries come in while the shop is still empty, not after.
Open segment Seg 06 · WebCentre website
A fast site with a tenant directory, trading hours, events and a leasing page, easy for the centre team to update.
Open segment Seg 05 · MapsGoogle Maps presence
The centre’s Google Business Profile set up and kept accurate, plus guidance for tenants so their own listings point back to the centre.
Open segmentOwner-ready reporting
One monthly report: reach, visits to the website, leasing enquiries, campaign results and what’s next, in plain English.
What we check first.
The fixable things that quietly cost a centre visits, tenants and credibility with the owners.
- Website tenant directory out of date, with closed shops still listed
- Google Business Profile with old trading hours, wrong photos or unanswered reviews
- Vacant tenancies with no leasing page, so the only marketing is a sign on the glass
- Social media posting with no plan, and tenants never tagged or featured
- Ads with no tracking, so nobody can say what a campaign delivered
- Christmas and Easter planned in the same month they happen
- No monthly report, so the marketing levy is hard to justify to tenants and owners
A free audit of your centre’s marketing.
Before any proposal, we look at what the centre already has. You get a short written report covering the website, Google Maps listing, social media, ads and leasing pages, with the three changes we’d make first. No cost and no obligation.
Thanks — we’ll review the centre and send your audit within five business days.
Work in this industry.
- Current engagement
A neighbourhood shopping centre in Adelaide. Full-stack marketing for the centre: social content filmed on site, Meta and Google Ads with tracking set up properly, and the centre’s website. Results will be shared here once the first campaigns have run.
- Byron Music
WordPress and WooCommerce website with POS integration (MusiPOS/APIC), Google Ads and Meta campaigns.
Shopify & WooCommerce - EZRIDERZ
WooCommerce website rebuild with an SEO-safe migration from Shopify (301 redirects), plus Google Ads.
Shopify & WooCommerce
A small senior team, not a call centre.
Irlan runs strategy, ads, tracking and the website. Jade runs social media and content. You deal with the people doing the work, not an account manager passing on a brief.
- In person in Adelaide and the Northern Rivers; for centres elsewhere in Australia, strategy and reporting run online and content days are scheduled on site.
- Your accounts, your data. Ads, analytics and social accounts are set up in the centre’s name, so nothing is lost if suppliers change.
- A fixed rhythm. Content calendar agreed a month ahead, campaigns planned a season ahead, report delivered in the first week of each month.
Tell us about your centre.
Send the centre’s name and a few lines about what’s working and what isn’t. We’ll come back with what we’d fix first, in plain English.