Marketing for accommodation and tourism. More direct bookings.
Booking platforms are great at filling rooms and tours, and they charge for it on every booking. I help Northern Rivers stays, tours and experiences win more bookings directly, from people who already know your name or are close to choosing you.
Researched weeks ahead, booked on a platform.
Visitors to Byron and the Northern Rivers often plan weeks or months ahead. They search, read reviews, look at a lot of photos, and then very often book through a big platform, even when they found you first. Each of those bookings costs you commission.
You won’t (and shouldn’t) leave the platforms, but you can make booking direct easier and more attractive: a fast website with a booking engine that works on a phone, a Google profile that links to it, and ads on your own business name so the platforms don’t sit above you when a returning guest searches for you.
Then there’s the season. Peak weeks often sell themselves, so the real value of marketing is in filling the shoulder season and the midweek gaps. That takes planning months ahead, and good footage to work with when the time comes.
If a lot of your guests are Brazilian or Portuguese-speaking, I can write and film in Portuguese too.
The services that do the most.
Not every service suits every business. For accommodation & tourism, these are where I’d usually put the effort first.
Google Ads
Campaigns on your own name and on the searches that lead to bookings, with booking-engine conversions tracked properly.
Open segment Seg 08 · ProductionVideo Production
Property and experience video that shows what a stay or tour actually feels like, filmed at the right time of day.
Open segment Seg 06 · BuildWebsite Design
A fast site with a booking engine that’s easy on a phone, and pages that answer guests’ questions before they ask.
Open segment Seg 02 · Social adsFacebook & Instagram Ads
Shoulder-season and midweek campaigns to people who’ve visited your site or stayed before.
Open segmentWhat I check first.
The fixable things that quietly cost businesses like yours customers. Most of them are quick to sort out.
- Searching your business name shows booking platforms above your own website
- The booking engine is hard to use on a phone, or opens in a confusing new site
- Bookings made through the website aren’t tracked back to the ad or search that started them
- Photos are old, dark or don’t show the rooms people actually book
- No plan for the shoulder season until it’s already here
- Past guests are never contacted again
Work in this industry.
Projects in this space will be listed here.
Where I work with them.
Byron and Kingscliff are the busiest visitor markets; Brunswick Heads is a family holiday town; Bangalow’s hinterland stays sell on character; Ballina is where many visitors fly in.
Tell me about your business.
Send me your website and a few lines about what you do. I’ll come back with what I’d fix first, in plain English.