Marketing for wellness and health. Trust first, then the booking.
Byron and the Northern Rivers are full of studios, clinics, practitioners and retreats, and people compare carefully before they book something that involves their body or their health. I help them find you, trust you and book, with tracking that shows which marketing actually fills the calendar.
Careful buyers, and careful rules.
Someone choosing a massage, a physio, a yoga class or an infrared sauna session usually looks at a few options first. They want to see the space, know who will be treating them, check reviews and understand the price and the booking process. A clear site and an honest profile do a lot of the selling.
Health and wellness also come with advertising rules. Google and Meta restrict some health claims and some treatments in ads. Registered health practitioners in Australia also have AHPRA’s advertising guidelines, which, among other things, don’t allow testimonials about clinical care in advertising. I plan campaigns and pages with those rules in mind, so your account doesn’t get flagged and your registration isn’t at risk.
Finally, most wellness businesses take bookings through a separate system. If the booking isn’t tracked as a conversion, Google and Meta can’t learn who your real customers are, and you can’t tell which ads are working.
The services that do the most.
Not every service suits every business. For wellness & health, these are where I’d usually put the effort first.
Google Ads
Search campaigns for the treatments and classes people look for, written within Google’s health policies, with bookings tracked.
Open segment Seg 06 · BuildWebsite Design
Pages for each service and practitioner, linked properly to your booking system (Cliniko, Mindbody, Fresha or similar).
Open segment Seg 05 · MapsGoogle Business Profile
Services, photos of the space, accurate hours and a respectful way to ask clients for reviews.
Open segment Seg 08 · ProductionVideo Production
A calm, honest look at the space and the people. What it feels like to walk in, without the clichés.
Open segmentWhat I check first.
The fixable things that quietly cost businesses like yours customers. Most of them are quick to sort out.
- Bookings happen in a separate system and are never tracked as conversions
- One general services page instead of a clear page for each treatment or class
- Practitioners have no bio or photo, so new clients don’t know who they’ll see
- Ad copy or site wording that breaks Google, Meta or AHPRA advertising rules
- Google profile categories that don’t match what you actually offer
- Slow pages full of large, uncompressed photos
Work in this industry.
Real projects for local businesses in this space.
- Nimbus Infrared Sauna Byron Bay
Google Ads, a Byron Bay landing page and booking conversion tracking.
Google Ads
Where I work with them.
Byron draws visitors looking for treatments and retreats; Mullumbimby and Ballina have strong local client bases; Suffolk Park is home to a lot of mobile practitioners.
Tell me about your business.
Send me your website and a few lines about what you do. I’ll come back with what I’d fix first, in plain English.