Marketing for trades and home services. The phone call is the lead.
For a builder, electrician, plumber, excavator or cleaner, almost every job starts with a phone call or a quote request. I help you get more of the right calls from across your service area, and show you exactly which marketing brought each one in.
Calls, not clicks.
Trade customers are usually in a hurry or planning something big. The urgent ones search, call the first business that looks reliable and has good reviews, and move on if nobody answers. The planners look at photos of past work, check that you’re licensed and want to know you cover their area.
Most tradies are also service-area businesses: you go to the customer, so there’s no shopfront to put on the map. Your Google profile needs to be set up for that, and your website needs to make the areas you cover clear without a hundred near-identical suburb pages.
The biggest gap I see is measurement. Without call tracking, there’s no way to know whether the ad, the Google profile, the website or a referral brought in the job, so it’s impossible to know what to spend more on.
The services that do the most.
Not every service suits every business. For trades & home services, these are where I’d usually put the effort first.
Google Ads
Call-focused campaigns for the jobs you want, scheduled for when you can answer, with every call tracked.
Open segment Seg 05 · MapsGoogle Business Profile
Set up as a service-area business, with the areas you cover, the services you do and photos of real jobs.
Open segment Seg 06 · BuildWebsite Design
Clickable phone number on every page, a simple quote form, a gallery of real work and your licence details.
Open segment Seg 08 · ProductionVideo Production
Short clips of jobs in progress and finished work, which say more about your standard than any amount of copy.
Open segmentWhat I check first.
The fixable things that quietly cost businesses like yours customers. Most of them are quick to sort out.
- No call tracking, so nobody knows which marketing brought in the job
- The phone number isn’t clickable on mobile
- No photos of real work, or only stock photos
- The Google profile shows a home address, or isn’t verified
- Licence details aren’t shown where NSW rules require them
- Ads run on weekends and at night when nobody answers
- A quote form that emails nobody, or lands in spam
Work in this industry.
Real projects for local businesses in this space.
- CustomBuild Excavations
Website.
Website Design
Where I work with them.
Most trades cover a wide area. Ocean Shores and Suffolk Park are home to a lot of tradies; Ballina and Lismore have large year-round customer bases; Kingscliff has a lot of new homes.
Tell me about your business.
Send me your website and a few lines about what you do. I’ll come back with what I’d fix first, in plain English.