Northern Rivers marketing. Every town, a different market.
I’m based in Byron Bay and work with businesses across the Northern Rivers, from the Tweed coast to Lismore, and up the highway on the Gold Coast and in Brisbane. I also work in person in Adelaide. Each town has its own customers, seasons and competition, so the marketing that works in one doesn’t always work in the next.
Close enough to visit. Local enough to know the difference.
A holiday café in Brunswick Heads, a clinic in Ballina and a tradie in Ocean Shores all need to be found on Google, but by very different people, at different times of year, for different reasons. Treating the whole region as “Byron” misses most of that.
Because I live and work here, I can visit your business, film on site and understand how your customers actually find you. Most of the region is an easy drive from the studio, and when it isn’t, we can work online.
Where I work.
Pick your town to see what I’d focus on there.
Byron Bay
Home ground. Two markets in one town: locals, and visitors still planning their trip.
Open area Byron ShireBangalow
A heritage village people drive to, where Instagram and Maps do the browsing.
Open area Byron ShireMullumbimby
A working town that runs on reputation, and checks Google before it calls.
Open area Byron ShireBrunswick Heads
A holiday town that decides where to eat on the phone, on the spot.
Open area Byron ShireSuffolk Park
Home-based and mobile businesses that need to be found without a shopfront.
Open area Byron ShireOcean Shores
A residential base for businesses working from the Tweed coast to Byron.
Open area Ballina ShireBallina
A bigger, year-round town where most searches are practical.
Open area Ballina ShireLennox Head
A close-knit coastal village where news travels fast, online and off.
Open area City of LismoreLismore
The regional centre, where many businesses have moved or rebuilt since the floods.
Open area Tweed ShireKingscliff
A Tweed coast town competing with the Gold Coast in the same searches.
Open area City of Gold CoastGold Coast
A big, crowded market over the border, about an hour up the highway.
Open area City of BrisbaneBrisbane
The capital, a couple of hours north, and where a lot of Byron’s visitors come from.
Open area South AustraliaAdelaide
My second base, with in-person meetings across the city and regional SA.
Open areaWhat I do, and who for.
The same services, adjusted for each town and each kind of business.
Further away? I work remotely too.
Most of what I do works just as well over a video call, with shared dashboards and your accounts in your own name. If you’re elsewhere in Australia, see how I work Australia-wide.
Not on the list?
I work across the whole Northern Rivers and further afield online. Tell me where you are and what you do.