Marketing for retail. The shop and the website, in sync.
Independent retailers in the Northern Rivers sell to locals, to visitors and, more and more, to people who found them online. I build and market stores where the shop, the stock and the website tell the same story, and I’ve done it for local retailers.
One shop, three audiences.
A retailer in Byron, Bangalow or Ballina sells to locals who come back every month, to visitors who walk in once, and to people anywhere in Australia who find a product online. Each needs something different: the locals want to know what’s new, the visitors need to find you while they’re in town, and the online shoppers need a store they trust.
The hard part is usually technical. If the online store doesn’t know what’s on the shelf, you end up selling things you don’t have, or hiding things you do. Connecting the website to your POS and inventory fixes that, and it’s the kind of work most marketing agencies hand off to someone else.
Once the stock is right, Google Shopping, Google Maps and social media can show your actual products to people searching for them, nearby or across the country.
The services that do the most.
Not every service suits every business. For retail, these are where I’d usually put the effort first.
Shopify & WooCommerce
Shopify or WooCommerce stores connected to your POS and stock, including MusiPOS and APIC.
Open segment Seg 01 · Search adsGoogle Ads
Shopping and Performance Max campaigns from a clean product feed, with sales tracked.
Open segment Seg 02 · Social adsFacebook & Instagram Ads
New stock and collections shown to locals, past customers and people like them.
Open segment Seg 04 · SearchLocal SEO
Product and category pages Google can read, and being found by people searching nearby.
Open segmentWhat I check first.
The fixable things that quietly cost businesses like yours customers. Most of them are quick to sort out.
- Online stock doesn’t match the shop, so items sell twice or not at all
- Product pages use the manufacturer’s description word for word
- No Google Merchant Center feed, so products never appear in Shopping results
- GA4 e-commerce tracking missing, so sales can’t be traced to their source
- No click-and-collect, even though most customers are local
- A move from one platform to another that broke the old links and lost Google rankings
Work in this industry.
Real projects for local businesses in this space.
- Byron Music
WordPress and WooCommerce website with POS integration (MusiPOS/APIC), Google Ads and Meta campaigns.
Shopify & WooCommerce - EZRIDERZ
WooCommerce website rebuild with an SEO-safe migration from Shopify (301 redirects), plus Google Ads.
Shopify & WooCommerce
Where I work with them.
Byron and Bangalow have strong visitor trade; Ballina and Lismore have large year-round local customer bases; Lennox has a close-knit village main street.
Tell me about your business.
Send me your website and a few lines about what you do. I’ll come back with what I’d fix first, in plain English.