Digital marketing in Kingscliff. Close to the Coast, not part of it.
Kingscliff is a coastal town on the Tweed, with its foreshore cafés, holiday stays and new homes going up around it. It’s also close enough to the Gold Coast that you compete with Gold Coast businesses in the same searches. I help Kingscliff businesses win the customers who are actually coming to them.
A Tweed coast town next to a big city.
Kingscliff sits close to the Queensland border, the Gold Coast and its airport. That brings visitors and day-trippers, and a lot of new residents, but it also means that when someone searches for a café, a plumber or a place to stay, Gold Coast businesses with bigger budgets can show up in the same results.
For ads, that means location targeting matters a lot. Set the radius loosely and you’ll pay for clicks from people on the Gold Coast who were never going to drive down. Set it well and you can reach the ones who are: visitors heading south and people staying along the Tweed coast.
Many visitors stay in holiday rentals and resorts along the coast here, which makes direct bookings and a strong Google presence valuable for accommodation and tourism businesses.
What I’d focus on for Kingscliff.
Every business is different, but in Kingscliff these are the services that usually make the biggest difference first.
Google Ads
Careful location targeting so your budget reaches people who will actually come, not the whole Gold Coast.
Open segment Seg 04 · SearchLocal SEO
Being found for Kingscliff and Tweed coast searches, ahead of bigger businesses from across the border.
Open segment Seg 05 · MapsGoogle Business Profile
The Maps listing that visitors and new residents check first.
Open segment Seg 08 · ProductionVideo Production
The foreshore, the creek and your business on camera, filmed on site.
Open segmentWho I’d expect to work with here.
I work with all kinds of businesses in Kingscliff. These are the ones I see most, and how I approach each.
Accommodation & Tourism
Holiday rentals, stays and activities competing for direct bookings.
Open industry IndustryCafés & Restaurants
Foreshore cafés and dining with locals and visitors.
Open industry IndustryTrades & Home Services
Trades and home services for a growing number of new homes.
Open industryA holiday rental manager taking back direct bookings.
For example: a business manages a handful of holiday rentals on the Tweed coast and gets most of its bookings through the big booking platforms, paying commission on each one. Guests who come back often search for the business by name, and find the platform listing first.
A fast website with a proper booking engine, a Google profile that links to it, and a small Google Ads campaign on the business’s own name mean returning guests book directly. Video of each property goes on the site and in Meta ads to past guests before the holidays.
This is an illustration of how I’d approach it, not a client result.
Nearby areas.
I’m based at the Byron Bay Creative Hub and happy to meet in Kingscliff, at the studio or online. I also work across the rest of the Northern Rivers, and Australia-wide.
Let’s talk about your Kingscliff business.
Tell me what you do and where you want to be in twelve months. I’ll look at how you show up online today and tell you what I’d fix first.