Marketing for lifestyle and wellness brands. The Byron feel, done properly.
Plenty of Australian brands borrow Byron’s look: salt, sun, linen, slow mornings. I live and work here, so I can give your brand the real thing: content shot in Byron light by a broadcast-trained editor, and the online store and ads to sell it, anywhere in Australia.
Selling a feeling, nationally.
Wellness, surf and lifestyle, natural skincare and food, activewear, homewares: these brands sell a feeling as much as a product. Customers decide from photos and short videos on Instagram and on the product page, often before they’ve read a word.
That makes content the engine. Stock footage and generic “beach lifestyle” imagery is everywhere and easy to spot. Real places, real light and real people, filmed and edited properly, is what makes a brand look like it belongs here rather than borrowing from it.
The other half is technical: a fast Shopify or WooCommerce store that tracks every sale, a product feed for Google Shopping, and a Meta pixel that tells Meta who actually buys. Wellness and natural products also run into ad policies on health claims, so the copy has to be written with those rules in mind.
The services that do the most.
Not every service suits every business. For lifestyle & wellness brands, these are where I’d usually put the effort first.
Video Production
Product, lifestyle and brand video shot in Byron and the hinterland, cut for Reels, Stories, ads and product pages.
Open segment Seg 07 · CommerceShopify & WooCommerce
A store that’s fast on a phone, connected to your stock, and tracks every sale to its source.
Open segment Seg 02 · Social adsFacebook & Instagram Ads
National campaigns built around your best content, aimed at buyers rather than likes.
Open segment Seg 03 · Social contentSocial Media Marketing
A steady stream of real content, planned around launches and seasons.
Open segmentWhat I check first.
The fixable things that quietly cost businesses like yours customers. Most of them are quick to sort out.
- Lifestyle imagery that looks like stock, because it is
- Product pages with the same copy as every other stockist
- No Google Merchant Center feed, so products never appear in Shopping results
- A Meta pixel that misses purchases, or counts them twice
- Ad copy with health claims that Google or Meta won’t approve
- One long brand video, and nothing cut for Reels, Stories or product pages
Work in this industry.
Projects in this space will be listed here.
Where I work with them.
Shoots happen in Byron and the Northern Rivers, and in-person meetings are easy on the Gold Coast and in Brisbane. Everywhere else, I work Australia-wide over video calls and shared dashboards.
Tell me about your business.
Send me your website and a few lines about what you do. I’ll come back with what I’d fix first, in plain English.