Digital marketing in Lismore. Found where you are now.
Lismore is the regional centre of the Northern Rivers, with the university, the base hospital and services for the whole region. Since the 2022 floods, many businesses have moved, reopened, or changed how they trade. I help make sure customers can still find them, at the right address, with the right hours.
A regional centre that’s rebuilt and moved.
Lismore serves a much larger area than the city itself: people come in from the villages and farms around it for health care, professional services, shopping and trades. Southern Cross University adds students and staff, a younger audience that lives on Instagram and TikTok.
The 2022 floods changed the map. Plenty of businesses moved out of the CBD, some temporarily and some for good, and some reopened later in new premises. Online, the old information often lingers: an old address on Google Maps, a profile marked closed, a website that still lists the flooded shop, or directory listings nobody has touched since.
Every one of those sends a customer to the wrong place, or makes them think you’ve gone. Fixing it isn’t glamorous, but for a lot of Lismore businesses it’s the most valuable marketing they can do.
Where I’d start in Lismore.
Every business is different, but in Lismore these are the services that usually make the biggest difference first.
Google Business Profile
Correct address, hours and status, duplicates from old premises cleaned up, and the move explained to customers.
Open segment Seg 06 · BuildWebsite Design
A site that reflects how you trade now, with the old location pages redirected rather than left to confuse people.
Open segment Seg 04 · SearchLocal SEO
Being found by people across the region who search for Lismore services, not just people in town.
Open segment Seg 03 · Social contentSocial Media Marketing
Reaching students and younger customers where they actually spend their time.
Open segmentLismore’s main mix.
I work with all kinds of businesses in Lismore. These are the ones I see most, and how I approach each.
Retail
Shops that have reopened or moved and need people to know.
Open industry IndustryTrades & Home Services
Trades serving the city and the farms and villages around it.
Open industry IndustryWellness & Health
Health practices serving the whole region.
Open industry IndustryCafés & Restaurants
Cafés and dining for locals, students and staff.
Open industryA business that moved after the floods.
For example: a shop moved out of the CBD after the floods and reopened somewhere new. Google Maps still shows two listings, one at the old address. The website has the old map embedded, and Apple Maps says it’s closed.
The fix: merge or remove the duplicate profile, update the address and hours everywhere that matters (Google, Apple Maps, Bing, Facebook and the main directories), update the website with a clear “we’ve moved” note and the new map, and redirect any old location page. Then a few posts and an email to past customers to let them know.
This is an illustration of how I’d approach it, not a client result.
Nearby areas.
I’m based at the Byron Bay Creative Hub and happy to meet in Lismore, at the studio or online. I also work across the rest of the Northern Rivers, and Australia-wide.
Let’s talk about your Lismore business.
Tell me what you do and where you want to be in twelve months. I’ll look at how you show up online today and tell you what I’d fix first.